West One has made key hires to boost its presence in the North West of England and central London.
Asad Ali and Jason Ruse have been appointed as regional account managers for these regions, respectively.
Both will report to head of intermediary sales and distribution Paul Huxter and are tasked with deepening broker relationships in their respective regions, providing intermediaries with support across West One’s BTL and residential mortgage offering.
Asad brings over a decade of experience as a BFM, having held a similar role at Santander.
Jason brings “extensive” leadership experience across insurance and finance, and most recently held a senior position at The Exeter.
"We’re delighted to welcome Jason and Asad to the team,” said Paul.
“Their combined experience and deep understanding of intermediary relationships will be invaluable as we continue to strengthen our presence in key regions.
“These appointments reflect our commitment to providing brokers with the local support and expertise they need to deliver the best outcomes for their clients.”
