Market Harborough Building Society (MHBS) has revealed its new brand and enhanced website.
According to the lender, the rebrand builds on its roots and reflects its work as a specialist lender and its strong identity.
It features a new modern and vibrant brand look, as well as an enhanced website for intermediares.
In addition, the firm has introduced its Best for Brokers Promise to reinforce its commitment to new and existing partners, and its approach of putting broker needs first.
Market Harborough’s Best for Brokers Promise encompasses five key commitments:
Speaking about the new-look brand and renewed commitment to brokers, Market Harborough’s CEO Iain Kirkpatrick commented: “This rebrand builds on our roots and positions us for the future; it gives us a strong identity and reflects how we work as a leading specialist lender.
“Our Best for Brokers Promise embodies the values we live by, setting us apart from others.
“It demonstrates how we keep brokers and clients at the forefront of our business by offering exceptional service, award-winning solutions and by doing what’s right for them.”
As part of this ongoing commitment, and in response to broker feedback, two key product updates were recently announced by MHBS, to make it easier for brokers to place clients’ cases.
The society launched a range of tiered larger loan deals, available for residential applications up to £5m.
In addition, it extended its LTV to 80% for residential and BTL cases up to £2m.
The lender has also enhanced its criteria to support client affordability, with changes including accepting 100% of an applicant’s income from their second job, and earned income being considered up to the age of 75.
