Digital bank Chetwood Financial has welcomed Roselle Allsop (pictured above) to its team as director of marketing.
Roselle previously played an instrumental role in developing some of the UK’s leading specialist lender and challenger bank brands, including Precise Mortgages, Charter Savings Bank, and Charter Court Financial Services.
During her 23-year career in financial services marketing, she also helped grow the brands of OneSavings Bank (OSB), Kent Reliance for intermediaries, and InterBay Commercial.
In her new role, Roselle will oversee the marketing strategies for each of the Chetwood brands, including its soon-to-launch specialist BTL mortgage lender ModaMortgages.
For the past 12 months, Roselle worked as a consultant for the business supporting it with brand creation work.
“I’m delighted to officially join Chetwood Financial,” said Roselle.
“It’s a really exciting time for the company; with several consumer-facing products already established, and the new ModaMortgages proposition launching soon, there is a huge amount happening, and the future looks very bright.
“I am looking forward to applying my financial services marketing experience, particularly in the mortgage space, to help grow the Chetwood name and reach more and more customers.”
Andy Mielczarek, founder and CEO of Chetwood, added: “It is great to welcome Roselle to the Chetwood team.
“Her experience across many renowned financial services brands will be a great asset to us, and her knowledge of how to build successful brands will undoubtedly help as we roll out the ModaMortgages propositions.
“We have a big year ahead and Roselle will play a key role in helping us execute our bold plans for the future.”
ModaMortgages aims to be the home of ‘smarter, faster, simpler’ BTL mortgages, working exclusively through intermediaries.
The BTL lender is expected to support a variety of landlords, including small and large portfolios, limited companies, individuals, and first-time landlords.
In September 2023, Chetwood appointed former Precise Mortgages CEO Ian Lonergan as its new group chair.
Meanwhile, Darrell Walker, who previously worked at OSB, Prestige Finance and Interbay Commercial, was revealed as ModaMortgages’ head of mortgage sales and distribution last November.
