Afin Bank has appointed LHV Bank chair Sally Veitch (pictured above), to its board as an independent non-executive director.
Sally, who is also chair at Perenna, has previously held NED roles with Tipton & Coseley Building Society, Redwood Bank and Market Harborough Building Society.
Her career includes retail expertise with over 13 years at Home Retail Group, the parent company of Sainsbury’s and Argos. In her time at Home Retail Group one of her roles was finance director for the financial and customer services division.
“We are very lucky to have Sally on our Board because she brings unique experience of providing financial services in a retail setting,” said Katrina Arnold, chair at Afin Bank.
“She knows the regulated environment, but she also understands how important it is to listen to the customer.
“Her insight and expertise will be invaluable to Afin.”
Sally added: “What attracted me to Afin is that it’s a unique proposition with a truly customer-focused approach, so it sits in the sweet spot of my experience in financial services and retail.
"At a time when digital has replaced real customer service in so many areas, it’s refreshing to join a business that has taken time to understand the needs of an important but underserved customer base.”
