The majority of landlords are still planning to raise rents according to Pegasus Insight, although this number has fallen since last year.
The firm’s latest Landlord Trends report, which surveyed 794 landlords in the second quarter of 2025, found that 61% plan to raise rents over the next 12 months.
This is down from the 78% who were planning to do so in last year’s survey.
For those intending to increase rents, this year’s survey found the average anticipated rise is 6%, compared to 5% the year before.
Those expectations were closely mirrored by the Office for National Statistics which recently reported that average UK private rents continued to rise strongly in the year to August 2025, climbing 5.7% to £1,348 a month.
Mark Long, director and founder of Pegasus Insight (pictured above), said the latest findings suggest the PRS may be reaching an “affordability ceiling”.
“When rent levels rise too far, demand can falter — this is price elasticity in action, and many landlords recognise that pushing further risks losing tenants or facing longer voids,” said Mark.
“At the same time, the forthcoming Renters’ Rights Bill is influencing decisions now.
“This is a delicate period for the PRS: if costs keep rising as regulation tightens further, we may see a fresh wave of rent inflation despite the moderation in intentions revealed by our latest research.”
