Paradigm has partnered with Air, a later life lending platform for advisers.
The former’s member firms will be able to benefit from a referral partnership with Air, giving them access to its range of tools.
“We know the later life lending space is growing significantly in importance for advisers and clients alike, particularly given the demographic and economic trends we’re all experiencing,” said Richard Howes, director of mortgages at Paradigm Mortgage Services.
“We’re therefore very pleased to be bringing Air into the Paradigm partner fold.
“Their deep market knowledge, commitment to adviser education, and focus on positive customer outcomes make them an ideal fit for our members. We look forward to seeing many firms benefit from this collaboration.”
Will Hale, CEO at Air, added: “With later life lending moving from a niche to a norm, and products having evolved significantly, its vital advisers consider all options and have a trusted route into the sector.
“Our team is here to help Paradigm firms realise the opportunity to deliver better outcomes for customers alongside unlocking the commercial value embedded within their businesses.”
