OSB Group is launching Rely, a new dedicated BTL lending brand which has been developed to support investment in the PRS.
Rely will work with intermediary broker partners to help landlords with growing and investing in their business.
The new BTL specialist brand will be able to support a broad range of customers — from new BTL landlords with one property as well as experienced portfolio investors.
Rely will launch on a new technology platform which provides data-led underwriting, leading to faster decision-making.
Built with support and input from brokers, the platform will help Rely serve both straightforward and sophisticated intermediary demands.
• real-time broker registration in under four minutes
• broker input time reduced by up to 50% through use of intuitive questioning
• faster and more accurate decisions thanks to 14 new vendor integrations
• valuations are dynamic to property type with faster AVM capabilities
• flexibility based on case complexities — decisioning will be data-led, with experts placed to handle more complex cases
• a full digitised post-offer process, integrated with LMS solicitor panel for conveyancing services and same day funds transfer
Adrian Moloney, group intermediary director at OSB Group (pictured above), commented: “We’ve been working on this exciting new investor brand Rely for over 18 months and partnered with ‘best in class’ technical experts to ensure we’re delivering an experience that will support brokers with their pain points while offering much faster and smoother processing.
“By enhancing the group’s current BTL products and services, and placing them under the Rely brand, we’ve effectively created a BTL powerhouse, drawing on the same expertise and experience that our broker partners will already be familiar with.
“In time, OSB Group will retire the Kent Reliance for Intermediaries brand, while focus on the residential market will move to Precise, where it will sit alongside bridging, and InterBay will continue as the commercial specialist.
“The wait is almost over as we anticipate the final stages to be completed shortly and we’re looking forward to celebrating our official launch in the summer.”
