news | Over 2 years ago | Jodie Bradley

Former FIFA World Cup executive launches education platform for short-term rentals industry

James Varley has launched a new platform dedicated to sharing valuable free education for investors, hosts, and property managers in the short-term rentals industry.


The Holiday Cottage Handbook (HCH) consists of an e-book, website, podcast, newsletter, and social media channels.

It offers free education to investors, hosts, and property managers, and aims to be a central hub for people and businesses with a vested interest in the short-term lettings sector.

HCH also offers consultancy services for aspiring investors and those who wish to grow their portfolios.

James has a range of experience in the sector, as he currently runs a portfolio of short-term lets in Yorkshire and has worked across the media spectrum during his career — spending the last decade leading corporate communications for the FIFA World Cup Qatar 2022 organising committee.

James (pictured above) commented: “Our goal is to build a community for everyone interested in the short-term rentals sector — from investors to property managers, listing platforms to lenders, and mortgage brokers to tech platforms.

“We will share information, tips, and trends from our website, weekly newsletter, podcast series, and social media channels.

“When I started investing in property, I found copious amounts of information about BTL investing but nothing very structured about the short-term rentals sector.

“As an industry we need to be better at explaining the benefits of holiday lets and similar properties, [as] they are having a positive impact on nearby businesses, helping to employ people, and boosting the economy both locally and nationwide.

“The growth of the industry — not to mention the amount of interest in our platform — suggests there is a gap in the market for education, tips, analysis, and insight [and] it’s a gap we hope to fill as we aim to grow in tandem with the industry itself.”

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