Paragon Bank has appointed Louisa Sedgwick (pictured above) as commercial director for its mortgages division.
In her new role — which she will officially take on 3rd April this year — she will be responsible for the strategic development of the bank’s BTL proposition, including pricing and distribution.
She will be focusing on product innovation for Paragon’s professional landlord customers and increasing the speed of new products to market, as well as supporting the green agenda in both new business and upgrading existing properties.
She will be part of the mortgages division’s senior leadership team, and will report to Richard Rowntree, Paragon’s managing director of mortgages.
Louisa, brings over 30 years of experience to the role, having worked in senior roles for various firms, including Vida Homeloans, Leeds Building Society, Bradford & Bingley and, most recently, HTB.
Commenting on her appointment, Louisa said: “I am hugely excited to get stuck into this role; Paragon has a fantastic reputation in the market, its ambitions and culture match my own and I’ve been impressed with Richard’s vision for the BTL business.
“I want to support the firm to achieve its strategic objectives and propel its growth through delivering compelling products for our landlord customers.”
“The need to expand the UK’s PRS is more pressing than ever before and professional landlords will be driving the growth.
“The market also needs to address the energy efficiency improvement of stock and I am looking forward to finding solutions to help landlords achieve that.”
Richard added: “I am delighted to welcome Louisa to our team — she brings a wealth of experience, which complements the skills and knowledge we already have in our team, to help us continue to drive the business forward.
“This is an exciting time for the BTL business given the growth and pace of change in our market, and this new role will help ensure we are developing the right products for intermediaries and professional landlords, in line with our strategy and vision.”
